ABS works with a number of non-profits who host Board retreats, committee meetings, workshops and fundraisers.  We find ourselves responsible for event planning throughout the year and Social Media has added a powerful tool for our marketing and communications!

Social Media Marketing – broadly defined: sharing in an online community.

Social Media (SM) allows for the creation and exchange of user-generated content. This form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid advertising. People generally pay more attention to an event if they hear someone they know talking about it.

Whether or not event planning is your job or business, you’re going to be involved with planning events of some sort – birthdays, retirement parties, reunions. SM helps make it easier to organize, promote and share.

The following  just scratches the surface for how event planners are using social media. Please add to the conversation about your experiences using Social Media for events!

I. Pre-Event Planning/Collaboration

II. Promotion

III. Location Based Apps

IV. QR Codes & Microsoft Tags

Click here to download a discussion at Middlesex County College on the subject of Social Media in Event Planning – October 15, 2011.