ABS Co-Sponsors Global Entrepreneurship Week Event on Nov. 18

Starting a Company: From Idea to Reality
November 18, 2008
Time: 8:30am – 3:00pm
Location: Frist Campus Center, Princeton University (
directions & parking)

The event is free and open to the public. Registration is required as space is limited. To learn more and to register for the event, visit https://www.integra-ls.com/event/. Admission & lunch compliments of Integra LifeSciences.

Integra and its co-sponsors are presenting this event designed to guide entrepreneurs through the process of starting and growing a new company.  (Event Press Release)

Global Entrepreneurship Week is a great opportunity to focus awareness on the importance of teaching young people how to think and act entrepreneurially. Entrepreneurial skills, such as knowing your customer and your product, filling a need, being creative and innovative, and believing in yourself, can be usefully applied by everyone at home, at work and in the community.

Our event will coincide with a worldwide effort called Global Entrepreneurship Week, taking place from November 17-23, 2008.  Global Entrepreneurship Week’s goal is to inspire young people to embrace innovation, imagination and creativity, and to turn their ideas into reality. Millions of young people worldwide will join a growing movement to generate new ideas and to seek better ways of doing things.  Thousands of activities are being planned in more than 75 countries. To learn more, visit www.unleashingideas.org

8:30am Registration/Continental Breakfast

9:00am Introduction

Welcoming Remarks: Kristin Appelget, Director of Community and Regional Affairs, Princeton University

Keynote Speaker: Richard Caruso, PhD, Founder and Chairman of the Board, Integra LifeSciences, Founder, The Uncommon Individual Foundation

9:30am Writing A Business Plan…Are You Crazy? Why Would I Do That?

Dr. Ron Cook, Professor of Entrepreneurial Studies and Director, Center for Entrepreneurial Studies, Rider University

This workshop will show why writing a business plan is a valuable tool in helping entrepreneurs make better startup decisions. It will provide an outline for a business plan and identify the questions that a business plan can help answer, and the ones that it can’t.

10:30am Funding the Future: Securing Early Stage Capital

Kathleen W. Coviello- New Jersey Economic Development Authority, Director of Technology & Life Sciences

An overview of different options to fund your early stage idea/company, with tips on the do’s and don’ts for securing early stage capital.

11:30am – 12:30pm Not Getting The All the Referrals You Want? . . . Then It’s All Your Fault!

Jeff Callahan, President and Founder, Sandler Training

Enjoy lunch and find out the secrets to getting more referrals.

12:45pm How to Leverage PR and Negative Cost Marketing

Tom Szaky, Co-Founder and Chief Executive Officer, Terracycle, Inc.

Learn how to tap into a world of infinite PR and negative cost marketing. TerraCycle is written about on average 3 times per day, and as an example, has been featured seven times in the Wall Street Journal, five times in the New York Times, and ten times in INC magazine in the past two years. Moreover, TerraCycle is one of the first consumer products companies to have a profitable marketing department. Learn how you can leverage these free/profitable media generating resources in your business.

1:45pm Fast and Furious: Using Internet Marketing to Start Your Business

Alex Cohen – Manager, Online Marketing, ClickEquations

Time and money. Chances are that if you’re an entrepreneur you don’t have enough of either. The solution? Online marketing. In this session, Alex Cohen will teach you the basics of internet marketing to launch your business and run your marketing efficiently.

2:30pm Closing Remarks

Sponsored by: Integra LifeSciences Holdings Corporation, the National Association of Women Business Owners – Central Jersey (NAWBO), Association Business Solutions, Inc., Precision Office Assistants, A Virtual Office Company, the Uncommon Individual Foundation, and Princeton University’s Keller Center for Innovation in Engineering Education.