Communications & Public Relations

Providing effective and well-written communications pieces are a cornerstone of the services we provide. We have a record of quickly getting up-to-speed on our clients’ issues and industry fields and then writing with the right tone that powerfully communicates their message to their stakeholders and targeted audience.

Our services include:

  • press releases / op-eds
  • media relations
  • website content
  • video
  • newsletters
  • annual reports
  • brochures / marketing materials

Public relations outreach is vital to building any organization. Our goal is to enhance our clients’ reputation through name recognition; strengthening existing member/ sponsor/government relations; increasing participation by demonstrating real value; raising attendance at events; and generating momentum and support for the organization and its programs.

Video productionsocial media and online reputation management take our communications work in new and exciting directions. We harness the latest technology to give our clients innovative and effective avenues to engage their audiences.

ABS produced the following video to introduce the public to the economic incentive program in the Trenton Urban Enterprise Zone:

This video showcases the NJ Healthy Corner Store Initiative, a partnership of The Food Trust, New Jersey Partnership for Healthy Kids and the American Heart Association | American Stroke Association.

Sample news releases:

Senate Economic Growth Committee Votes to Make Healthy Food Accessible for ALL in the Garden State

NJ School Violence Awareness Week is the Perfect Time to Ask, “Is Your District Doing Enough to Prevent School Violence?”

The Celebrant Foundation & Institute Recognizes Legislative Sponsors of NJ Certified Civil Celebrant Law

NJAHHP Commemorates Better Hearing Month by Encouraging New Jerseyeans to Get Their Hearing Checked by a Hearing Health Professional

ABS’ ability to understand our complex organization and help us develop messages that best reach our stakeholders makes them a seamless partner in our communications efforts.
          Statewide Development agency

The newsletters you produced look great! The whole product presented itself well and read very nicely. Many thanks for a job well done!
          County official

Oh my God! I see clearly why you and Libby and Karla are so good at what you do! I could cry!  You wrote absolutely EVERYTHING that I wanted to say and felt about the novel!!! As soon as I get the final proof… I will be READY to go! God Bless you Paula, Karla and Libby! And God Bless ABSNJ.
          Author in response to press release for published novel