I’m very happy about two things, “Delicious” related. First, Del.icio.us now simply goes by Delicious. And, more importantly, Yahoo! has sold the service to the founders of YouTube, Chad Hurley and Steve Chen. As creators of the largest online video platform, they have firsthand experience enabling millions of users to share their experiences with the world. Delicious will become part of their new Internet company, AVOS.

Why do I care?

Since October 2008, ABS has bookmarked more than 200 articles. It allows us to tag, save, manage and share web pages from a centralized source. Rather than adding web pages to our ‘Favorites’ menu in each of our web browsers or on our hard drives, our team can bookmark them using a social bookmarking site for future access by all.

When Yahoo! reported in December that they were discontinuing Delicious, they provided alternative sites to migrate bookmarks since they had no buyer lined up at that point. We just hadn’t got around to doing this so I was relieved when the notice came up when I logged into Delicious to see if it was still there…

How easy is it to move my bookmarks?

All we needed to do to  continue using Delicious was agree to let Yahoo! transfer our bookmarks to AVOS.

According to the website, as soon as you let Yahoo! move your Delicious account, you will:

* Enjoy uninterrupted use of Delicious.
* Keep your Delicious account and all your bookmarks.
* Keep the same look and feel of Delicious as you have today, and enjoy future innovations for the product.

How is Social Bookmarking Social?

Social bookmarking occurs when users share their bookmarked web pages via social bookmarking communities. When you share your blog posts through social bookmarking, you can increase traffic to your blog. Alternatively, when you view other users’ bookmarks, you can find new blogs to read, new post ideas, new conversations to start, new communities to join for further networking and more.

YouTube Founders Acquire Delicious From Yahoo! April 27, 2011 press release
Promise Users the Same Great Service And Even Easier & More Fun Ways To Save, Share, and Discover the Web’s “Tastiest” Content.
http://www.avos.com/delicious-press-release/