Mission Statement
Association Business Solutions, Inc. (ABS) provides
Association Management and Business Development
solutions to help clients achieve greater success.
The ABS team uses best business practices based
on respect, responsiveness and high ethical standards.
ABS Profile Page
Leadership
Karla Pollack and Paula Hartman are the founders and principals. ABS has demonstrated a proven track record with clients in the public and private sectors on a wide variety of association management and marketing projects.
ABS thrives on helping organizations succeed in their goals. ABS assists clients in a number of ways, including:
- Newsletter production – ABS guides the project from concept, design and writing to print and mailing house or to email blast and follow-up tracking
- Media relations – ABS writes the initial Press Backgrounder telling your story, writes press releases, develops relationships with target media outlets and prepares press kits
- Website design – ABS provides the high-end functionality and professional look desired by clients; ABS manages the content development, site navigation and launch.
- Database management – ABS has created online databases providing multiple layers of access and integration into clients’ websites
- Membership development – ABS achieved net member growth of 30% for an international professional society over a two-year span
- Event management – ABS doubled annual conference attendance for a national convention. ABS coordinates site planning through onsite support for meetings, seminars, conventions and receptions.
- Sponsorship solicitation – organizes sponsorship outreach and support, so critical to a program’s success.
 Karla Pollack has a deep understanding of all aspects of Association Management. Prior to founding ABS, she served as Director of Member Services and Marketing Manager for a 21,000 Member Business Association. She brings solid marketing experience and creative approaches to recruitment and retention, event sponsorship and trade show coordination.
Whether working with Board Members, Executive Directors or Association Members, Karla's expertise in problem solving will bring the needed effectiveness to meeting management goals.
Karla has served as a board member of the Trenton Rotary Foundation, the Trenton Club Board of Governors, and the Trenton Rotary Club (President in 2004/2005). She currently serves on the Board of the Rescue Mission of Trenton.
She also owned Varsity Liquors, a fine wine shop in Princeton, NJ for six years, adding another level to her business management experience.
 Paula Hartman - Paula has over 20 years of project management experience.
Her experience working with associations includes member services, public relations, communications, research and community relations. Paula has also helped create new systems and approaches that have enabled organizations to act quickly and decisively.
She has concurrently managed the growth and development of more than ten associations ranging in size from 200 to 4,500 members with annual budgets ranging from $50,000 to $2 million. Her experience with budget preparation ensures all initiatives support an organization's mission and facilitates effective use of resources.
Prior to founding ABS, she served as a member of the Executive Branch of the State of NJ, providing project management services for the NJ Department of Labor. In that role, she worked on the first statewide business plan, a major reorganization of state agencies for the purpose of consolidating administration and other common business resources.
Previous to public service, Paula spent five years working at the state's top lobbying and association management group in Trenton, NJ. Her expertise with community outreach includes developing PR campaigns, ensuring all aspects of client communications from press release development to media relations are effective and successful in their corporate responsibility initiatives.
Paula is the Vice-Chair of the Mercer County Workforce Investment Board, as well as an Advisory Board Member for Allies, Inc., a NJ Based non-profit that provides service to the developmentally disabled. She also serves on the Conference Committee for the Mid-Atlantic Society of Association Executives.
The ABS Team
Dr. Fred J. Abbate, Strategic Planning
Complete Bio
Vincent Civitillo, Graphic Designer
Melissa Charry, Graphic Designer
Gudrun Frank, Web Designer, InternetConsultant
Heidi Harrington, Director of Finance
Hal Levenson, CPA
Kim Moriak, Event Planner
Elizabeth (Libby) Vinson, Communications & Government Affairs
Complete Bio
Barry Wise, IT/Database
Complete Bio
Sasha Zoltanski, Events
Sampling of clients ABS has helped:
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Historic Mill Hill District