The ABS Team
ABS, Inc. is a full-service association management company located just a stone’s throw away from New Jersey’s Capitol Building in Trenton. The firm serves a diversified client base comprised of professional associations and for-profit companies, offering expertise in public relations, communications, government affairs, web development and executive management.
Karla Pollack and Paula Hartman—the firm’s founders and principals—share over 50 years of combined experience in managing and directing trade and professional organizations. The company is a Certified Woman Owned and controlled business with a proven track-record of delivering the highest level of service and customer satisfaction to its clients.
About the ABS Team
ABS’ seasoned team of professionals offers a diverse range of skills and substantial collective experience in business and association management. We take pride in our ability to quickly get up-to-speed on our clients’ industries and become a seamless partner in helping achieve their objectives.
Karla Pollack, Principal
Karla Pollack has a deep understanding of all aspects of Association Management. Prior to founding ABS, she served as Director of Member Services and Marketing Manager for the 21,000 member New Jersey Business & Industry Association. She brings solid marketing experience and creative approaches to recruitment and retention, event sponsorship and trade show coordination.
Whether working with Board Members, Executive Directors or Association Members, Karla's expertise in problem solving brings the needed effectiveness to meet client goals.
Karla currently serves on the Board of the Rescue Mission of Trenton and the Mercer County Chapter of Women in Development. She previously served as a board member of the Trenton Rotary Foundation, the Trenton Rotary Club (President in 2004/2005), and the Central Jersey Chapter of the Executive Women’s Golf Association (EWGA).
She also owned Varsity Liquors, a fine wine shop in Princeton, NJ for six years, adding greater depth to her business management experience.
Karla earned a Bachelor of Science Degree in Marketing from Susquehanna University in Selinsgrove, PA.
Paula Hartman, Principal
Paula Hartman has over 20 years of project management experience where she has enjoyed success in bolstering clients’ customer relations, strengthening their communications and improving their financial positions. She understands all facets of effective strategic planning and efficient management, helping to create new systems and approaches that enable organizations to act more quickly and decisively.
Paula manages the growth and development of many associations ranging in size from 200 to 4,500 members with annual budgets ranging from $100,000 to $3 million. Her experience with budget preparation ensures all initiatives support an organization's mission and facilitates effective use of resources.
Prior to founding ABS, Paula served as a member of the Executive Branch of the State of NJ, providing project management services for the NJ Department of Labor. In that role, she worked on the first statewide business plan, a major reorganization of state agencies for the purpose of consolidating administration and other common business resources.
Previous to public service, Paula spent five years working at the state's top lobbying and association management group in Trenton, NJ. Paula currently serves as a Board Member for five Housing and Urban Development (HUD) homes for people with developmental disabilities. She has served as Vice-Chair of the Mercer County Workforce Investment Board, which offers programs and services to provide employers access to qualified workers, and equip job seekers to compete in today’s job market.
Heidi Harrington, Director of Finance
Heidi Harrington specializes in nonprofit financials and manages the operations of the ABS office. Highly organized and motivated, Heidi brings great attention to detail and financial acumen to her client management work.
Heidi’s financial oversight ranges from providing daily bookkeeping for membership dues, event registration and other client revenue streams to generating financial statements, and reconciliations. She assists clients with budget preparation and processes their Annual Report to the State and 1099s for subcontractors at year-end. Heidi also monitors insurance policies, organizes and submits audit info to client’s CPA to ensure the 990 and the CRI are submitted in a timely and accurate manner.Heidi attended Rutgers University, completed several financial association management courses, and is currently pursuing her CPA. She serves on the financial committee of her church and is active in several other local organizations
Elizabeth (Libby) Vinson, Vice President
Elizabeth (Libby) Vinson specializes in government affairs, public relations and communications at Association Business Solutions. She joined the company in 2006 after working nearly a decade for the nation's largest statewide employer association where she coordinated the association’s lobbying efforts in education, workforce development, small business, and federal business issues. For many years, Libby also directed the association's grassroots activities, including a network of 18 local employer groups.
Libby is very active in local politics and community initiatives and is a graduate of the Christine Todd Whitman Series, a leadership program for women in New Jersey. She has served on several local boards including membership on the Mercer County Community College Board of Trustees. She is active in several civic organizations in her community and is very involved in her sons’ academic and athletic programs.
Libby is a graduate of Lehigh University in Bethlehem and earned her Master's degree in Politics and Public Affairs from the Edward J. Bloustein School of Planning and Public Policy at Rutgers University.
Dr. Fred J. Abbate, Strategic Planning
Melissa Charry, Graphic Designer
Melissa DeFranco, Events
Gudrun Frank, Web Designer, Internet Consultant
Brad Mohr, Database Programming
Kim Moriak, Event Planner
Barry Wise, Online Reputation Management
Sasha Zoltanski, Events